Stories
Research and our perspectives on drivers, economics, everyday perceptions around decarbonization.
Understanding a product’s carbon footprint
What kg CO₂e means, how methane and nitrous oxide are counted, and what to check before comparing two carbon figures.
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Why production conditions matter to product carbon
Two T-shirts that look identical can carry different footprints. Much of the difference lies in how, and with what energy, they were made.
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Why using a product for longer can matter
Most of a garment’s footprint is made before you buy it. How long it is worn changes its carbon per wear — and so do keeping and washing it well.
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Looking beyond shipping in a product’s carbon footprint
Shipping is often the first thing people think of. In the studies here, most of a T-shirt’s footprint comes from making the fibre, the yarn and the fabric.
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